The latest Born or Made episode is here, and if you have a podcast—or are thinking about starting one—this is a must-listen. Megan Shields, founder of Chime House Media, went from financial services to becoming the go-to expert for Facebook and Instagram ads for podcasters. She breaks down her Trifecta Strategy, showing how ads can drive downloads, build email lists, and grow social media audiences—all without the burnout of constant content creation. We also dive into the challenges of running a business, working with a spouse, and why niching down has been the biggest game-changer in her success. This conversation is packed with insights, strategies, and even a little talk about Bigfoot and hidden treasure hunts—you don’t want to miss it.
Here is a brief overview of what we discussed....
About Megan:
Megan Shields is, as her husband calls her, a snowplow of progress. Starting her sales career at 24 she hit the ground running and became the top 10% of producers in the nation within her first 2 years by using the power of social media. Following her rapid success, she was promoted to Partner at the firm. There, she spent 5 years in management recruiting, developing and training sales professionals for 2 fortune 50 financial firms. In 2019 she and her husband left the snowy area of northeast Ohio and relocated to Charlotte. After realizing how sought after her social media strategies were in corporate America, she decided to start her own business and ChimeHouse Media was born. Alongside her husband they serve clients all over the world, helping them grow their businesses and expand their reach using the power of Facebook and Instagram Ads. She’s a wine & cheese lover and would own 100 dogs if you’d let her.
Connect with Megan: